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Dell Williams Jewelers

Dell Williams Jewelers

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4.3 Google Review
1320 Pacific Ave, Santa Cruz, California, 95060, United States
(831) 423-4100 www.dellwilliams.com
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Apr 30, 2018
Here's a pretty shocking story for you. My family has been in Santa Cruz for many years. My Father, Philips B. Patton, bought what he told me was "the most expensive piece of jewelry" he had ever bought my mother for an anniversary gift on the occasion of their anniversary in the 1970's . I recall this very well, as I was tasked with picking the piece up for him, at Dell Williams, as I worked for him at his law office on Locust street at the time. It was a lovely piece, perfectly matched jade in a gold filigree setting. Well fast forward to last week. I decided to put this "valuable" piece of estate jewelry up for auction in Carmel. I took it in the the auction house and said, well I have a minimum on this, as it's perfectly matched jade, and very valuable. Well to my HORROR, the necklace turned out to not only to not be real jade, but to not even be set in real GOLD. For Dell Williams to take advantage of my Father this way, is CRIMINAL. Obviously 40 years have passed, but This "family owned business" sure treated my family, who did much business with them pretty poorly. If you plan on purchasing a high end piece, please get it independently appraised. This made me feel ILL.

Jul 25, 2017
Beautiful and elegant store with the highest quality and finest merchandise. Awesome selections from contemporary designers and classic jewelry items as well. This family-owned business is really special. This is the ONLY place I would make any important purchase.

Mar 12, 2016
I love Dell Williams. They are local and family owned. They have a jewelry repair that is the best. I have always found them helpful and friendly. If you are looking for quality and unique go there.

Feb 20, 2013
The staff is always friendly and knowledgeable. I have purchased gifts and had some jewlery repaired and cleaned. I like that they are conveniently located in downtown Santa Cruz and that they are a family-owned and run business. You can find anything from a Rolex to a lovely candle holder within their store. I'd recommend them to all of my friends, family, and coworkers. Keep up the outstanding service.

May 21, 2011
I guess Dell Williams has too much business. I went into Dell Williams wearing a silk shirt and jeans. The lady at the counter was working on the Rolex display. I had to engage her to get her attention. I asked her about the watches, she barely had the interest to answer me. She showed me some gold loop ear rings that I was shopping for as a gift for my wife. The clerk pulled them out to show me with the so little interest or enthusiasm I knew I would not be buying them. The price was unbelieveably high. With the jewelry store across the street going out of business, its interesting to me that DW was such a turn off. I have been shopping down town Santa Cruz and occasionally at DW for 30 years. They made it very clear they do not need my business. I will not be returning and will mention my experience to everyone I know.

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Opening Hours

Mon:10 am - 5:30 pm
Tue:10 am - 5:30 pm
Wed:10 am - 5:30 pm
Thu:10 am - 5:30 pm
Fri:10 am - 5:30 pm
Sat:10 am - 5:30 pm Today

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