I love the selection at this store. I just visited on Friday to get a gift certificate and also shopped women's apparel. I was not assisted in any way. I tried on 4 items in the woman's restroom. When asked at the checkout who helped me I was honest and said "absolutely no one etc." I asked the nice young man at checkout to please let his manager know about customer service expectations and added that I am sure that they understand that women also golf, are buyers and should absolutely be treated as serious customers... it's not for men only. I'm only going to give them one more try before I take my business elsewhere, unfortunately. ~ Vicky