De Beers Jewellers

A special thank you to Stephanie Cheung, the sales assistant, who warmly welcomed and patiently looked after my fiancé and I when we went to look at wedding bands. Her professional advice and expertise in diamonds and their settings were extremely helpful. She was far from pushy and instead gave us the top tips on buying the perfect bands. She even did a complimentary cleaning of my engagement ring so I can best see the effect of the wedding band! Highly recommend shopping here. Thank you again, Stephanie!

Beautiful site with very special jewels. Debeer. It is the main source of diamonds in the world

De Beers has created a historic name in the world of fine jewellery. The staff are incredibly helpful and accommodating. At no point will you feel rushed or pressured into making a decision that is not right for you, or the lucky person receiving a gift. They have a great selection of items across a broad price range (although tilted well to the upper end). When you receive service like theirs you feel that the De Beers name has done itself justice.

De Beers has beautiful diamond jewellery including both classic designs and more contemporary lines. Although as you would expect, they have some extraordinary and large stones, I would say they steer clear of the chunky, more flamboyant style of jewellery typical of houses like Bulgari, it's more Upper East Side than Vegas. The store has an impressive presence on the corner of Picadilly and Bond Street and has the dark glass, remotely operated sliding doors, and expensively suited doormen that can be a bit intimidating for those of us who didn't cut our teeth on an Asprey and Garrard silver teethers, but said doormen are polite and helpful and the service here is helpful, really helpful, and charming. It can't be denied that buyers pay a premium for purchasing from here, but the quality of the settings I have seen is outstanding and the after-sales service is second to none. They will provide annual prong checks (a requirement on some insurance policies) polishing and valuations without charge. When I drop in I always walk around the displays and while I love to gawp at the 4 carat honkers and dazzling necklaces, the very smallest solitaires have tremendous sparkle and elegance. De Beers after all are the diamond people, and their diamonds are incredibly beautiful, to help you understand why, they employ their own "Iris" technology, which magnifies your diamond and passes a light(?) across it so that every facet is illuminated and displayed on screen so you can appreciate the cut and symmetry. The table facet of each diamond is also engraved with a unique identity number that can only be read at 200 x magnification. De Beers was in the vanguard to developing and implementing the Kimberly Process to try to eliminate blood diamonds entering the supply chain and is now active in trying to ensure that the countries and communities where they mine, benefit from the wealth and training and employment opportunities they create; their decision to move the centre of their vast diamond sorting operation from London to Botswana in 2012 being one example. Buying a De Beers diamond you can be as confident as is possible to be about the chain of custody back to legitimate, ethical production. If you are considering buying a special piece of diamond jewellery, I'd really recommend taking a look at De Beers. I think their pricing is slightly more competitive than Tiffany & Co, and certainly better than Graff or Cartier looking at diamonds with like-for-like specs.

Great service. Very helpful will use you again.