Kick Point

Kick Point are pretty much THE digital agency for me in terms of jargon free digital content and getting results for their clients 🏅, as well as inspiring and informing the next generation (hell, THIS generation!) of digital marketers. I've been lucky enough to meet and hear Dana speak on a couple of occasions, as well as attending her Marketing Reporting and Google Data Studio training course at Brighton SEO and was super impressed with both the delivery and content of the course. In additonal to being one of the smartest marketers I know, Dana is also approachable, friendly and has perhaps the best taste in music 🎵 of any SEO I know. Would recommend Kick Point as an agency, and Dana as a speaker, trainer and overall COOL CAT 100%.

When looking for our digital marketing partner, I honestly didn't know what I was looking for. I was just looking for SEO, because that’s what I thought I needed. If that sounds familiar, I've been there. I spoke to so many companies that said yes to everything I asked, which was mainly to be at the top of Google searches. I never felt comfortable with the responses I was getting because it was conflicting with what I had read about quality SEO. That was until I spoke to Dana at KickPoint. Dana said ‘no’ when everybody else said ‘yes’. Dana explained that if I wanted great long term digital marketing results that we had to have a long term plan that worked within our budget. Dana further explained that SEO was not going to be part of our plan until much later down the track (as we had budgetary and technical constraints), and that similarly when we did get to SEO, it was going to be a long process if we wanted to do it right. This advice and planning struck a note with me as I had read so many horror stories about companies using black hat SEO techniques to get quick results that ultimately led to digital castration by Google. Kick Point had won me. Once we started with Kick Point, everything started to move along very well. Everything we received was presented in easy to understand English and in a fun and helpful way. All of the team at Kick Point are nice, fun, warm, and really know their stuff. And then the results started rolling in… Very soon after engaging Kick Point we saw a great return on our investment. I hadn't been running the business long, and I was pretty dubious on how our existing advertising was working. And I was equally skeptical about all other forms of advertising (radio, paper, TV, etc). I had managed to find a way to measure all of my advertising at the time, and pretty much nothing was working. Except Kick Point was kicking arse. All of a sudden we had a reliable funnel for new leads, which was something we were sorely missing up to that point. Since then, things have only gotten better. Because of the ROI that Kick Point was generating for us, we were soon able to afford to take on more digital marketing projects which have greatly enhanced our online presence and presentation; and of course funneled more customers our way. We also ceased all other forms of advertising and put our entire budget in the hands of Kick Point. As a result we have grown our sales 10.5% on average the two years since partnering with Kick Point, and I know that our sales could have been much higher had we had the capacity to take on more work. We are now on the precipice of expanding our business to a new city, which is extremely exciting. Kick Point has been integral in helping our business grow to this point, and to be prepared for the next steps. Kick Point aren’t just a contractor we use, they are an important part of our team. And I am so grateful to Dana, Sarah, Brittany and everyone else in Kick Point who continue to be such an important part of our journey.

Kickpoint helped us with many things such as designing our sleek logo, guiding us with our branding, designing our website, and teaching us about our client demographics. Clients continue to tell us how easy it is to navigate through our website. And often state how professional and aesthetically pleasing our website is. The entire team was supportive and kind when we ask questions we felt silly asking such as "what's an SEO?". They made the digital world we know nothing about, much simpler to handle and taught us the basics that we needed to know. Some people just are not technologically gifted, we certainly classify as such. All the more reason to have Kickpoint in our back pocket. Everyone within Kickpoint made us feel incredibly comfortable with navigating around our own website. We never felt intimidated or foolish when asking for support with anything media/marketing related. We certainly would not have grown as much as we have without the guidance, support, and skills of the team at Kickpoint.

Kick Point was recommended to me by one of the biggest names in SEO as a firm that could help me with a Google issue that didn't want to tackle alone. The team was heroically professional, generous with their knowledge and skills, and worked to their brief beautifully. I've since used them for other projects and praised them widely. If you're uncertain about which design/marketing/seo firm to go with just reach out to them because you will be instantly impressed with their approach to client-care and creativity.

Over the last few years, I've had the privilege of working for Dana and the team at Kick Point as a freelance copywriter. It's a wonderful and rare thing to feel so valued for my skills, and to have the opportunity to interact with so many smart, friendly people (both Kick Point staff and clients). I feel very lucky.