I'm an associate guest and enjoy a few nights a year here in Mayfair.
If you are a fractional owner here you get to enjoy an allotted amount of stays in any one of the apartments/suites that fall into the grade you have paid for. And as serviced apartments you do not have to worry about upkeep as each apartment receives housekeeping similar to a hotel. This is highly useful if keeping a city-centre apartment is neither affordable or worth the hassle for a few visits each year.
The building is beautiful and the communal areas grand with rich reds and deep woods.
The apartments themselves contrast with lighter colours throughout and a luxury, but conservative aesthetic. The bathrooms are particularly nice and the kitchens are small but have almost everything apart from an oven. A particular highlight for me is the glassware. Bedding and bath towels are all from The White Company.
The concierge staff are professional and helpful, willing to assist with booking taxis, reservations at restaurants, and if you wish to have any items of food and drink stocked up in your kitchen before arriving they will source that for you I believe, especially nice if you want to enjoy some chilled champagne or otherwise..
You can also store a limited amount of items in a crate and this will be placed in your booked apartment prior to arrival.
The only drawback so far has been trying to book a time slot in December, when they will fill the apartments with outside paying guests and usually get booked up, so a slot that was technically paid for couldn't be redeemed. There didn't seem to be any warning on this either.
Otherwise a great choice if you want a zero-maintenance stake in some central London property, in elegant surroundings but close to all the action.
