On June 8, 2020 I went for an eye exam with Dr. Angela A. Endres, because my preferred Optometrist at the clinic was unavailable until later in the month. My family of 3 have been going to Mayfield Eye Centre for many years, because we value individual care and having a long term relationship in which all parties invest.
During the consultation Dr. Endres probed and I said that I had purchased contact lenses from Costco and that their consultant had invested a lot of time into finding me the right contact lenses and had given excellent service. She told me that Mayfield Eye Centre could sell me contact lenses at a competitive price. Then she suggested having a pair of distance permanent glasses and a reading pair, while she is well aware that most people who need to wear glasses everyday use progressive or bifocal as a matter of safety, convenience and cost. Towards the end of the consultation she then pushed the conversation into the direction for me to buy eyeglasses from Mayfield by taking me to the technician just outside her office.
Exiting her consultation room, there was one customer, the technician and one staff member in the immediate vicinity. When I told her that I just wanted the prescription she said: “I see. You don’t want to support a local business. You’d rather support the place that sells you toilet paper”. She then told her technician very loudly that I won’t be buying from them, because I prefer Costco. Dr. Endres then disappeared.
After I tried to locate Dr. Endres, I asked the assistant if the $120 cash I paid for the consultation is not considered supporting a local business. She replied that some of the fee would go towards the business. I told her that I would not be pushed into buying overpriced eyeglasses and that I have never heard Costco optician reps speak ill of small business optometrists. I told the assistant that I will be writing a review on Dr. Entres’ conduct and that I would not return.
The superficial apology I demanded came in the form of a voicemail from Dr. Endres later in the afternoon. She apologized for her “words” then laid the blame on COVID-19 and the business’ financial struggles and on me for preferring a “big-box-business” and not wanting to even consider what Mayfield could offer.
Disparaging customers’ choices despite being told of the financial toll COVID-19 took on me, emotional coercion (a.k.a. bullying) to buy exorbitantly priced merchandise, and badmouthing one’s business competition do not result in customer retention. It earns you a terrible reputation to which there is a financial cost to all the business partners of Optometrists’ Clinic Inc.
It was clear that the entire consultation was built around selling product. This calls into question the integrity of the exam and the credibility of the results.
NO Dr. Endres, your customers did not vanish, like many others’ jobs vanished with COVID-19. Your revenue flow was simply delayed. AND most of us need decent, affordable eyeglasses to see, not to flaunt wealth or be fashionable. Perhaps Optometrists’ Clinic Inc. business model should reflect that. Is your primary product optical health services, or heavily marked-up, designer eyewear?
I resent that Dr. Endres created a completely unnecessary situation where I have to choose between continuing to use the very competent services of my preferred doctor and standing by my conviction that the business does not deserve my patronage. It will not doubt be a source of great embarrassment to her business partners. What on earth was achieved by all this?!
BTW: The so-called “toilet paper” that Costco Optical sold me 5 years ago can survive longer and has withstood a then 6-year-old-boy to age 11, rough play, sports and even the occasional accident of rolling over the frame or dropping the glasses. I paid $399.98 incl. frame and the lenses at Costco. Today, the same quality frame at Mayfield Eye Centre is approximately $300+ and the lenses would put the entire purchase well over $800. I make informed decisions.