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General Eyewear - Soho

General Eyewear - Soho

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5.0 Google Review
17 Soho Square, England, W1D 3QJ, United Kingdom
020 7287 8566 www.generaleyewear.com
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Jun 18, 2018
I’d been looking for very specific pair of sunglasses for a long time but could never quite find the exact pair. A friend mentioned that General Eyewear offered a unique bespoke service and carried lots of old vintage styles. Going through their extensive archive, and utilising their knowledge and advice helped me put together my perfect pair. I could not be happier with the results. Looking forward to making my next pair with them soon!

Nov 20, 2017
I happened to come across the Soho shop on my way to another 'chain' opticians and called in to have a look. I'm glad l did. The staff were attentive, helpful, friendly and professional and the shop had a wide range of frames to choose from. They spent time with me helping choose the best frames which, now l have them, are just right. I called in again for a minor adjustment and found the same friendly and helpful attitude from the staff. No fuss, no hard sell, just professional, engaged staff wanting to do their best for the customer.....nice, very nice, thanks.

Jun 21, 2018
Discovered this gem during my lunch break as I work just around the corner. Unlike most other opticians, they have an incredible range of unique, vintage glasses- I'm talking hundreds, as well as a really unique range of self-designed glasses which I believe you can customise. Elliot was really helpful and didn't seem to mind me trying on (and taking selfies) with dozens of frames before I finally settled on an awesome wire-framed vintage pair. The prices are very reasonable and included getting lenses made (which was a nice surprise as in my experience it's usually added on top). It only took 3 or so days for my glasses to be ready. So pleased I discovered this gem and will definitely be going there first for whenever I next need glasses!

Sep 27, 2017
Beautiful shop, very friendly and knowledgeable staff. Found a pair of vintage frames which I love, but they also make bespoke glasses to your specification. Definitely worth going if you need sunglasses or eyeglasses, would highly recommend to anyone looking for something special

Sep 17, 2017
Have just bought my very first pair of reading glasses. Wonderful service, really friendly, relaxed and helpful. Great selection of glasses and sunglasses, ranging from classic, quirky to accentric (but all fabulous!). Worth a trip to the store just to check out some of the crazy styles.

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Opening Hours

Mon:10 am - 6 pm
Tue:10 am - 6 pm
Wed:10 am - 6 pm
Thu:10 am - 6 pm
Fri:10 am - 6 pm