My wife and I are outdoor people and love to be outdoors in the winter months. I purchased an Arctic Bay Jacket last year and was amazed at how warm I was, even on very cold, windy days. I only had jeans and a long sleeve shirt on and was toasty warm for hours. I also like the fact the jackets are made in Canada vs. some of their competition in China. The quality is very good, the best I've had in a Winter Parka. I highly recommend purchasing an Arctic Bay jacket this winter. It will be a great investment!