Terrible place to get your hair dyed. I went in and asked to have my hair dip dyed red. I was hoping for a very vibrant red (like totally unnatural red), and I repeatedly pointed to what I wanted colour wise and showed a past picture of what I had. Last time I had done this, I did it at a different salon, and they had to bleach my hair because I have dark hair. First Choice insisted that they wouldn't have to bleach my hair to get the vibrant look I wanted (and that it would be cheaper if I didn't bleach) and they picked out the red that I didn't want, and it wasn't the vibrant red I was looking for. But they insisted it would be vibrant like I wanted. She asked how much of my hair I wanted red and I showed her, but she went way above the line. The power had gone out (not anything related to them, it had gone out everywhere) so I couldn't dry it before I left and see the end result. When I got home and dryed it I was not impressed with the result at all. The cost had been $102 and I didn't even bleach my hair. Ridiculous price, considering I did it before at a professional salon, had it bleached (with much longer hair, I should mention) and it came to $80. Thankfully I didn't have to pay because the power went out, but I was not impressed. It's only been a few days since and my hair is already looking orange. I also asked her to cut side bangs and I'm not impressed with how those look either.
Good customer service though.
