Eyewear & Opticians

Awesome person and great at his job

Welcome Dr. Aimee Miller O.D. to Gold Circle Optical at 1606 Niagara Falls Bld in Tonawanda! Easy to drive to and even closer to my home. Awesome to SEE all the new high tech Eye Exam equipment. Aimee has been my favorite Optometrist and does a super thorough job when examining my eyes. Very friendly and professional. Why would I want to trust anyone else with my vision. So glad I don't have to walk through the mall anymore! Gold circle optical has a way nicer selection and the owner is very helpful in finding my best options at competitive prices.

The secretary was very helpful and spent over an hour figuring out my insurance. Highly Recommended!!

Came here after seeing reviews. Most friendly staff l've ever encountered at any establishment who also are down to earth. With recommendations for brands as well as feedback on fitting, l was able to decide on a frame. They are also very honest and willing to work with you, be it payments or helping you pick what suits you best. After 15ish years of wearing glasses, my new glasses are the only ones l've ever been extremely content with. They're comfortable, fit my head, and, obviously, help me see much better!

I purchased frames and lenses from Frame Up Eyewear in 2012. That's not recent, but the owner and optometrist have not changed since then. Helene is not the friendliest or most accommodating person you'll ever meet, but she is very talented at matching frames to faces. Dr. Gordon, who I saw multiple times over a period of several years at his Kenmore office rather than in this location, is personable, generous, and knowledgeable. I'm still wearing the glasses I bought in 2012, and that's one of the reasons I'm reviewing Frame Up today; I broke the temples of these very durable Theo brand titanium frames, and the staff were nice enough to look up my purchase records so I could look into finding replacement temples. Unfortunately, the frame is no longer being made, but the information was still helpful and appreciated. When I was shopping for these frames, I went to quite a lot of different optical boutiques, and no one had as wide or unique a selection as Frame Up. So, if you're having a hard time finding just the right pair for you, I recommend you check them out.

Wondeful!! Wouldnt go anywhere else!!

Great service

Difficult customer service rep Steve in optical. He was argumentative and did not make any attempt to solve the problem. A contact fitting done 6 months ago was too long ago to fill a prescription??? I don’t think so. He seemed irritated that we did not return his two phone calls. I didn’t call him back because we didn’t need contacts yet. There were no directions that a follow up appointment was necessary. His solution is that he’s not sure but he thinks we need to start from scratch. I questioned this and he made no attempt to ask the doctor or someone who would know. He was very unhelpful and wanted to argue instead of help me solve the situation. Niagara Falls Sam’s optical has been fantastic but this guy was terrible enough that I won’t back.

Great people who work here but the hours in which to get in for eye exam are not convenient at all since the Dr is only there just a few days a week.

I have been going there for uears. Great service and prices

I live in Florida (my mom used them when she was alive) and while visiting my glasses were loose and needed adjusting. and they were kind enough to fix them at no charge. Thank you so much!!!