Eyewear & Opticians

Discovered this gem during my lunch break as I work just around the corner. Unlike most other opticians, they have an incredible range of unique, vintage glasses- I'm talking hundreds, as well as a really unique range of self-designed glasses which I believe you can customise. Elliot was really helpful and didn't seem to mind me trying on (and taking selfies) with dozens of frames before I finally settled on an awesome wire-framed vintage pair. The prices are very reasonable and included getting lenses made (which was a nice surprise as in my experience it's usually added on top). It only took 3 or so days for my glasses to be ready. So pleased I discovered this gem and will definitely be going there first for whenever I next need glasses!

Quality frames (and lenses) at premium prices. With lenses, be prepared to pay north of £700.00 or much more. My last pair has lasted 2.5 years and counting. Service is hit or miss depending on who you get... one of the staff is very helpful and very friendly. The other staff member is aloof and not helpful at all. Regarding the exam, the optician is friendly, knowledgable and professional.

Very helpful warm people and cool glasses. Thank you.

Fantastic selection, great help, wonderful experience! Wouldn't shop for glasses anywhere else.

Fantastic experience, great eye test, knowledgeable and helpful staff. We'll worth the cost.

Glasses are amazing! Great quality and craftsmanship, with even better customer service :) They even very generously repaired my old glasses while I was in the shop

Lunettes London is my source for vintage eyewear. Couldn't recommend more.

Excellent service from friendly, knowledgeable staff who are interested in building a long term relationship with their clients. Wide selection of vintage, and new frames. I have bought four bespoke frames from General Eyewear including sunglasses as well as a vintage YSL. I used to go to E B Meyrowitz, but prefer Stefano, Akio and the team in Camden. I am very particular about my frames and like that the designers work patiently with me using their own and my historical and contemporary inspirations to get to the desired end result. Rather than being either bland or fashion forward, the designs offered to me speak to my social and professional needs and it is clear that the team at General Eyewear have tried to understand me and my tastes rather then just offering me either what they like on me, or my first choice. The advice given has been top notch. They are passionate about their products, which really are of the highest quality. I am used to the bespoke process in many areas of clothing and recommend his store to anyone who needs something elegant or something that stands out a little more (I have both). There have been no pushy sales, just a genuine excitement about giving me the best possible product. Oh and the price? Very reasonable for all the work that goes into getting things right. I now have some of the finest glasses around in designs that are far superior and different to anything I have had from any other provider.

Great selection of designer frames and really helpful staff. They were happy to help me try lots of frames off the rack and take pictures/make recommendations. I also had an eye test here which was fine.

It is so rare to receive such professional, passionate, dedicated, sincere and fun customer service in London these days. Michaela is a beacon to the ethos of Linda Farrow and everything the brand stands for. She is dedicated to her work and would shine in any PR, media, customer liaison Manager position anywhere on the planet . The shop is beautiful and the staff exemplary. Visit them soon ! Thank you again Michaela my new glasses are out of this world .

Really friendly, great looking frames and they even adjusted the glasses I'd bought elsewhere without complaint!

Warm and approachable staff. Great looking glasses done quickly and efficiently. I have even had follow up tweaks & fixes when needed as part of the service - great thing about a local/high street/indie shop like this one.

They have a museum of eye wear, and seconds off sale from 75 pounds.