Jewellery

De Beers has beautiful diamond jewellery including both classic designs and more contemporary lines. Although as you would expect, they have some extraordinary and large stones, I would say they steer clear of the chunky, more flamboyant style of jewellery typical of houses like Bulgari, it's more Upper East Side than Vegas. The store has an impressive presence on the corner of Picadilly and Bond Street and has the dark glass, remotely operated sliding doors, and expensively suited doormen that can be a bit intimidating for those of us who didn't cut our teeth on an Asprey and Garrard silver teethers, but said doormen are polite and helpful and the service here is helpful, really helpful, and charming. It can't be denied that buyers pay a premium for purchasing from here, but the quality of the settings I have seen is outstanding and the after-sales service is second to none. They will provide annual prong checks (a requirement on some insurance policies) polishing and valuations without charge. When I drop in I always walk around the displays and while I love to gawp at the 4 carat honkers and dazzling necklaces, the very smallest solitaires have tremendous sparkle and elegance. De Beers after all are the diamond people, and their diamonds are incredibly beautiful, to help you understand why, they employ their own "Iris" technology, which magnifies your diamond and passes a light(?) across it so that every facet is illuminated and displayed on screen so you can appreciate the cut and symmetry. The table facet of each diamond is also engraved with a unique identity number that can only be read at 200 x magnification. De Beers was in the vanguard to developing and implementing the Kimberly Process to try to eliminate blood diamonds entering the supply chain and is now active in trying to ensure that the countries and communities where they mine, benefit from the wealth and training and employment opportunities they create; their decision to move the centre of their vast diamond sorting operation from London to Botswana in 2012 being one example. Buying a De Beers diamond you can be as confident as is possible to be about the chain of custody back to legitimate, ethical production. If you are considering buying a special piece of diamond jewellery, I'd really recommend taking a look at De Beers. I think their pricing is slightly more competitive than Tiffany & Co, and certainly better than Graff or Cartier looking at diamonds with like-for-like specs.

Exceptional service

Piccadilly vaults is my favourite shop in London to find unusual and beautiful antique jewellery. Simon is so knowledgeable and delightfully charming. This shop is definitely worth a visit.

Awesome stuff. Loved it

I was very impressed by the service I received here when I was shopping for a quality watch.

Simply beautiful jewellery - unique, modern and fabulous quality. I wear it daily. The staff are always hugely helpful. They kept details of my ring sizes and favourite pieces on file so my family could go in separately and choose a gift for me. I highly recommend!

The jewelry is amazing. Armand thank you.

Friendly

I have used Muru a number of times as my wife loves some of the jewellery they do. The jewellery always arrives in a nice box and is well presented. When I recently had a query with an order, Phil was extremely helpful - top customer service.

So refreshing to get good old school service, with great products and very reasonable prices. Will definitely shop here again. Thank you.

Amazing designs, brilliant service. Love the ethos behind the designs and bought the Perenna ring to signify a new chapter in my life.

Best Store Ever

Treated me appallingly and didn't have the decency to respond to my complaint.

Great company and service. Sarah was most helpful and informative